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Omnichannel Marketing Battle Plan

Winning Competition with Omni Experience

Overview

Menyambut era VUCA (volatility, uncertainty, complexity and ambiguity) yang serba dinamis dan tidak menentu ini, banyak perusahaan kesulitan menentukan battle plan-nya untuk memenangkan hati pelanggan yang semakin complex dan bagaimana menghadapi para pesaing di dunia online & offline. Di awal tahun inilah waktu yang tepat untuk mendesain marketing battle plan sebagai jawaban dari perusahaan Anda kepada market. Workshop yang dipandu oleh Hermawan Kartajaya dan MarkPlus Consultant akan membahas berbagai pendekatan tersebut melalui metode Case Method and Participant-Centered Learning ala Business School.

  • Dates & Location
    24 - 28 September 2018

    09:00 - 23:00 WIB

    Jakarta

    Jakarta

    Philip Kotler Theater

    EightyEight@Kasablanka 8Th Floor

    Jl.Casablanka Raya Kav.88

    Tebet, Jakarta Selatan

    Jakarta 12870

    Contact Person:

    SHAFIRA / ANGGUN

    M: +62 856 9509 7652 / +62 812 1233 6502

    P: + 62 21 5790 2338 ext.239 / ext.208
    shafira.regula@markplusinc.com / anggun.jannatin@markplusinc.com

    Start from
    IDR 6.600.000
    Register
  • Course Outline

    • How to Understand Customer Behavior and Competitor Moves in Omnichannel Market
    • How to Compete and Win in Omnichannel Era by leveraging Differentiation & Omnichannel
    • How to Design Omni Customer Experience
    • How to Design Winning Battle Plan for Omnichannel market
    • Cases from Retail and Consumer Goods, Tech Industries and others


  • Who Should Attend
    MARKETING MANAGER BRAND & PRODUCT MANAGER GENERAL MANAGER SALES MANAGER CHANNEL MANAGER INDIVIDUALS WHO PLAN AND IMPLEMENT MARKETING DECISIONS

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