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Marketing 4.0

Teknik pemasaran terbaru yang terintegrasi antara pendekatan tradisional dan digital.

Marketing 4.0 adalah pendekatan terbaru pemasaran yang mengacu pada pola baru perilaku konsumen di era digital, yaitu 5A’s (Aware, Appeal, Ask, Act, dan Advocate). Dengan pendekatan ini, pemasar dapat mengidentifikasi marketing bottlenecks dan melakukan berbagai sub-strategy untuk menyelesaikan permasalahan tersebut, yaitu dengan human-centric marketing, content marketing, omnichannel marketing, dan engagement marketing. Dalam pelatihan ini, peserta akan mempelajari beberapa pendekatan terbaru pemasaran di era digital.

  • Dates & Location
    On Your Schedule Self-Paced eLearning Start from
    IDR 220.000
    Register
    19 - 20 September 2018

    09:00 - 17:00 WIB

    Medan

    Saka premiere hotel
    Jl. Gajah mada No. 47/49

    Contact Person:

    ADE / ATA
    M: +62 812 2776 1242 / +62 812 2371 6111
    P: +62 61 4531 804
    detti.safitri@markplusinc.com
    uswata.hukama@markplusinc.com

    Start from
    IDR 2.400.000
    Register
    15 November 2018 - 05 January 2018

    09:00 - 17:00 WITA

    Denpasar

    Berry Biz Hotel
    Jl. Sunset Road No.99, Kuta,
    Bali

    Contact Person:

    RECCA
    M: +62 857 150 90 744
    P: +62 361 8495 670
    recca.rachmah@markplusinc.com

    22 November 2018

    09:00 - 17:00 WIB

    Jakarta

    MarkPlus Main Campus
    EightyEight@Kasablanka 8th Floor Raya
    Kav. 88, Jl. Casablanca, RT.16/RW.5, Menteng Dalam, Tebet
    Jakarta

    Contact Person:

    AULIA
    M: +62 856 9170 0203
    P: +62 21 5790 2338 ext. 228
    aulia.fasya@markplusinc.com

    Start from
    IDR 2.200.000
    Register
    25 November 2018

    09:00 - 17:00 WIB

    Pekanbaru

    The Premiere Hotel
    Jl. Jend. Sudirman No. 389
    Pekanbaru

    Contact Person:

    RANI
    M: +0821 7031 4673
    P: +62 761 22 737
    aqilah.humaira@markplusinc.com

    Start from
    IDR 2.400.000
    Register
    13 January 2018

    09:00 - 17:00 WIB

    Yogyakarta

    Hotel Horison 
    Jl. urip sumoharjo 37 yogyakarta

    Contact Person:

    IZZA
    M: +62 8122 6563 388
    Arsyida.izza@markplusinc.com

    16 January 2018

    09:00 - 17:00 WITA

    Balikpapan

    Royal Suite Hotel Jl. Syarifuddin Yoes No.125, Sepinggan, Balikpapan Selatan

    Contact Person:

    JANE
    M: +62 852 4768 8818
    P: +62 542 736980
    Jane.aprilla@markplusinc.com

    23 January 2018

    09:00 - 17:00 WIB

    Pekanbaru

    The Premiere Hotel
    Jl. Jend. Sudirman No. 389
    Pekanbaru

    Contact Person:

    RANI
    M: +0821 7031 4673
    P: +62 761 22 737
    aqilah.humaira@markplusinc.com

    06 February 2018

    09:00 - 17:00 WIB

    Jakarta

    MarkPlus Main Campus

    EightyEight@Kasablanka 8th Floor Raya

    Kav. 88, Jl. Casablanca, RT.16/RW.5, Menteng Dalam, Tebet

    Jakarta

    Contact Person:

    KATHLEEN
    M: +62 821 9749 6495
    P: +62 21 5790 2338 ext. 222
    kathleen.tika@markplusinc.com

    20 March 2018

    09:00 - 17:00 WIB

    Yogyakarta

    Hotel Horison  
    Jl. urip sumoharjo 37 yogyakarta

    Contact Person:

    IZZA
    M: +62 8122 6563 388
    Arsyida.izza@markplusinc.com

    22 March 2018

    09:00 - 17:00 WIB

    Surabaya

    Grand Darmo Suite
    Jl. Progo No. 1 - 3, Darmo, Surabaya, Surabaya City, East Java 60241
    (031) 5611611

    Contact Person:

    NANCY
    M: 082139111829
    P: +62 31 562 1314
    Nancy.lisnawaty@markplusinc.com

    22 March 2018

    09:00 - 17:00 WIB

    Bandung

    MarkPlus Campus Bandung
    Jl. Terusan Dr. Ir. Sutami Kav. 7-8
    Bandung

    Contact Person:

    FYONA
    M: +62 821 1331 1176
    P: +62 22 200 5335
    fyona.ayuseptia@markplusinc.com

    22 March 2018

    09:00 - 17:00 WITA

    Denpasar

    Berry Biz Hotel
    Jl. Sunset Road No.99, Kuta,
    Bali

    Contact Person:

    RECCA
    M: +62 857 150 90 744
    P: +62 361 8495 670
    recca.rachmah@markplusinc.com

    17 April 2018

    09:00 - 17:00 WIB

    Semarang

    Hotel Ibis Semarang
    Simpang Lima, Jl. Gajahmada No. 172
    Semarang

    Contact Person:

    WORO
    M: +62 8966 961 0750
    P: +62 24 86400 700
    woro.waruju@markplusinc.com

    15 June 2018

    09:00 - 17:00 WITA

    Balikpapan

    Royal Suite Hotel Jl. Syarifuddin Yoes No.125, Sepinggan, Balikpapan Selatan

    Contact Person:

    JANE
    M: +62 852 4768 8818
    P: +62 542 736980
    Jane.aprilla@markplusinc.com

    28 June 2018

    09:00 - 17:00 WIB

    Jakarta

    MarkPlus Main Campus
    EightyEight@Kasablanka 8th Floor Raya
    Kav. 88, Jl. Casablanca, RT.16/RW.5, Menteng Dalam, Tebet
    Jakarta

    Contact Person:

    AULIA
    M: +62 856 9170 0203
    P: +62 21 5790 2338 ext. 228
    aulia.fasya@markplusinc.com

    18 July 2018

    09:00 - 17:00 WIB

    Palembang

    Hotel Horison Jl. Jenderal Sudirman No.57 Palembang

    Contact Person:

    SELLY
    M: +62 812 7846 667
    Selly.diana@markplusinc.com

  • Course Outline

    Understanding Marketing 4.0 Basics (5A’s, Purchase Action Ratio, and Brand Advocacy Ratio)
    Human-centric marketing for brand attraction
    Content marketing for brand curiosity
    Omnichannel marketing for brand commitment
    Engagement marketing for brand affinity

  • Who Should Attend
    Brand Manager, Brand Activator, Product Manager, Marketing Manager, Head of Marketing Division, Senior Marketing Officer, dan berbagai fungsi terkait lainnya
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