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Executive Education Program : Digital Transformation

Ketika tren penggunaan teknologi mulai berkembang, tantangan bagi para pemimpin perusahaan adalah untuk memutuskan apakah berinvestasi pada digital merupakan suatu keharusan agar tetap mampu bersaing serta mengukur sejauh apa kemampuan perusahaan untuk bertransformasi. Workshop yang dirancang untuk para eksekutif dengan minimal 5 tahun pengalaman kerja ini, akan membahas berbagai pendekatan melalui Case Method & Participant-Centered Learning ala Business School.


outline

  • The urgency of digital transformation in the organization
  • How to integrate business model with digitalization process
  • How to design a positive and meaningful digital customer experience
  • How to deliver attractive brand value in the digitalized era
  • How to redesign resource allocation during digital transformation
  • Cases from companies that are most likely experience digital transformation such as, financial services, communication, technology, retail company, and others
  • Dates & Location
    23 - 27 September 2019

    09:00 - 17:00 WIB

    Jakarta

    MarkPlus Main Campus
    EightyEight@Kasablanka, 8th Floor
    Jl. Casablanca Raya kav. 88
    Jakarta 12870

    Contact Us
  • Who Should Attend
    - Marketing Director - Brand Director - General Manager - Marketing Manager - Brand Manager

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