Marketing 4.0: Moving From Traditional To Digital

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Publish : November 2016

Publisher : Wiley

Writer : Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Languange : English

Volume : 1


IDR 365.000

Related Product

Indonesia Mid-Year Marketing Outlook 2018

Pahami Trennya, Cermati Peluangnya, Menangkan Persaingannya!

Start From:

IDR 1.320.000

Connecting and Engaging Indian with Outbond Leisure Travellers

Undesrtanding Indian Millenials Tourists Behaviours and Perceptions

Start From:

IDR 550.000

Service Blueprint

Understanding Online-Offline Customer Journey and Designing Brand Touchpoints

Start From:

IDR 4.400.000