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Marketing 4.0: Moving From Traditional To Digital

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Publish : November 2016

Publisher : Wiley

Writer : Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Languange : English

Volume : 1


IDR 365.000

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