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Strategic Marketing Management Multilateral Marketing Battle Plan: Winning Competition in Multichannel Markets

Credit Acquired : 5 credit(s)

Overview

Setiap tahun bahkan triwulan, perusahaan wajib menyusun marketing battle plan, yang membantu perusahaan menghadapi persaingan yang semakin ketat. Di era omnichannel dimana perusahaan berhadapan dengan pesaing yang berbeda di setiap channel dan melayani pelanggan dengan preferensi berbeda, perusahaan memerlukan pendekatan multilateral secara sekaligus. Workshop ini akan membahas berbagai pendekatan tersebut melalui metode Case Method and Participant-Centered Learning ala Business School.

 

Outline

       How to Understand Customer Behaviour and Competitor Moves in Omnichannel Markets

       How to Compete and Win in an Omnichannel World

       How to Leverage the Concept of Showrooming and Webrooming

       How to Develop Multichannel Battle Plan

       Cases from Retail and Consumer Goods, Cellular Companies, Transportation Companies, and Others

 

Who Should Attend :

       Marketing manager


Time and Location :

Jakarta
MarkPlus Institute Campus
Segitiga Emas Bussiness Park CBD B 01/01
Jl. Prof Dr. Satrio kav. 6

21 August 2017 - 25 August 2017
09:00 - 17:00

More Information :

ANNE
+62 877 0870 8820 
anne.amelia@markplusinc.com
REFITA
+62 878 2180 8323 
refita.tiyastari@markplusinc.com


Ticket Price Quantity Total

MMBPEEP2017

IDR 9.000.000 0
IDR 0

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