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Indonesia Woman Survey

Women in Indonesia are being more and more empowered. According to World Bank data, as many as 51% of the women in Indonesia are employed in the workforce, compared with 78% of the men. Even then, on personal front, working or not, women remain the household managers, taking care of the family and also casting the biggest influence on majority of purchasing decisions. Considering the very different psyches of men and women, marketers around the world are increasingly getting more cognizant of women’s needs and desires, their anxieties and fears and how these factors affect their day-to-day decision-making.

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